Understanding how your roster is performing requires more than looking at streams alone. Engagement Analytics gives Community Owners a centralized view of how their entire roster is engaging audiences across streaming, social, discovery, and radio channels.
Instead of reviewing each artist individually or logging into multiple platforms, Community Owners can see their aggregated engagement data across all artists under their community and labels in one place.
Individual artists see their own engagement data. Community Owners see the combined performance of their entire roster.
What can I see with Engagement Analytics?
Community Owners have access to the same Engagement Analytics sections available to individual artists, but all data is aggregated across the artists within their community and labels.
1. Total Engagement
See the total engagement generated by your entire roster across supported social, streaming, discovery, and radio channels.
Your aggregated engagement is presented in a pie chart, allowing you to understand how engagement is distributed across your community's channels.
Depending on available data, this can include:
Spotify streams
YouTube channel views
Instagram likes
TikTok likes
Shazams
SoundCloud streams
Radio Airplays
This provides a single view of the overall engagement generated by your roster.
2. Engagement Analytics
Track how your community's aggregated engagement is performing over time.
Use the available time and channel filters to analyze specific periods and platforms.
Engagement Analytics allows you to:
Track overall roster engagement growth
Compare engagement across channels
Identify spikes in engagement
Identify periods of declining engagement
Understand which channels are contributing most to roster growth
Investigate significant changes in your community's performance
For example, a spike in engagement across your roster may coincide with a major release, viral piece of content, playlist placement, marketing campaign, or increased radio activity.
3. Top Tracks
Measure how the distributed tracks across your entire roster are performing.
Use the available time and channel filters to identify the tracks generating the strongest engagement across your community.
This allows you to identify:
Your highest-performing tracks
Tracks gaining momentum
Which channels are driving track engagement
Which artists and tracks are contributing most to overall engagement
How track performance changes over time
Because the data is aggregated, Community Owners can use this view to understand which tracks across their entire roster are performing best.
4. Top Videos
See your roster's YouTube videos ranked by views.
Monitor the performance of your artists' video content without having to log into YouTube or review each artist separately.
Use this data to identify:
Your highest-viewed videos
Artists generating strong video engagement
Content that is gaining momentum
Which videos are contributing most to overall audience engagement
5. Social Engagement
See aggregated social media engagement across your entire roster.
Monitor likes across supported social channels including:
Instagram
TikTok
YouTube
X/Twitter
Rather than reviewing each artist's social performance individually, Community Owners can use this view to understand the combined social engagement generated by their entire roster.
6. Engagement Heatmap
Understand where your roster's engagement is coming from around the world.
The interactive world map allows you to hover over individual countries and see the engagement generated by your entire community in each market.
Use the channel filter to explore engagement from specific platforms.
For example, you can identify:
Where your roster's Spotify streams are coming from
Where your YouTube views are coming from
Where your community is receiving radio airplay
Which countries generate the most engagement across your roster
Which markets are strongest for specific channels
This provides a visual understanding of where your community has the strongest audience engagement globally.
How to Access Engagement Analytics
To view your aggregated engagement data:
Log in to your Makerverse Community Owner dashboard.
Navigate to Analytics in the left-hand navigation.
Select Engagement Analytics.
Explore your aggregated engagement stats across your artist roster.
Use the available time and channel filters to focus your analysis.
Why Engagement Analytics Matters for Community Owners
See Your Entire Roster in One Place
Bring your artists' streaming, social, discovery, and radio engagement together into one centralized view.
Understand Your Community's Overall Performance
Aggregated engagement data gives you a clear picture of how your entire roster is performing across platforms.
Identify Your Strongest Channels
Compare engagement across Spotify, YouTube, social platforms, Shazam, SoundCloud, and radio to understand where your roster is generating the most activity.
Find Your Highest-Performing Content
Use Top Tracks and Top Videos to identify the content driving the most engagement across your entire roster.
Identify Growth Opportunities
Monitor engagement over time and investigate spikes or changes in performance to understand what is driving momentum across your community.
Understand Your Strongest Markets
Use the Engagement Heatmap to identify the countries where your roster is generating the most engagement and discover potential markets for growth.
One roster. Every channel. Complete engagement visibility.
Engagement Analytics gives Community Owners the ability to understand how their entire roster is engaging audiences, which content is performing, where growth is happening, and which markets are connecting with their artists — all from one centralized Makerverse dashboard.