Engagement Analytics

Your audience and streaming numbers only tell part of the story.

Engagement Analytics gives you a broader view of how people are interacting with your music and content across your social, streaming, and other audience channels - all from one place.

Instead of logging into multiple platforms to understand your performance, you can use Engagement Analytics to bring key engagement metrics together from channels including Spotify, YouTube, Instagram, TikTok, Shazam, SoundCloud, X/Twitter, Deezer and Radio Airplay.

With Engagement Analytics, you can understand not only how many people are listening to your music, but also how they are engaging with it, where that engagement is happening, and how your performance is changing over time.

See your total engagement across your connected social, streaming, and other supported channels.

Your engagement is presented in a pie chart, giving you a quick overview of how your overall engagement is distributed across platforms.

Depending on the available data, this can include metrics such as:

This gives you a single view of the overall engagement your music and content are generating.

Dive deeper into how audiences are interacting with your content on individual platforms.

Understand the relationship between your listeners, followers, and streams with metrics including:

Use these metrics to understand how actively your subscribers and listeners are consuming your content.

Track how your engagement metrics are performing over time.

Use the available time and channel filters to narrow down your analysis and identify changes in performance.

Engagement Analytics can help you:

For example, if you see a sudden increase in engagement, you can investigate what happened during that period — such as a new release, viral video, playlist placement, social campaign, or increased radio activity.

Measure how your currently live distributed tracks are performing.

Use the available time and channel filters to narrow down your results and identify which tracks are generating the strongest engagement.

This allows you to quickly identify:

See your YouTube channel videos ranked by views.

You can monitor which videos are performing best without having to log into YouTube separately.

Use this data to understand:

See your social media engagement across supported social channels in one place.

Monitor likes across platforms including:

Instead of checking each social platform individually, you can use Engagement Analytics to understand your social engagement from a centralized dashboard.

Understand where your engagement is coming from around the world.

The interactive world map allows you to hover over individual countries and see the engagement generated in each market.

Use the channel filter to explore engagement from specific platforms.

For example, you can see:

This gives you a visual understanding of where your strongest markets are globally.

To view your engagement data:

Streams are only one measure of your audience's interaction with your music. Engagement Analytics combines streaming, social, discovery, and radio data to give you a broader picture of your performance.

See which platforms, tracks, videos, and channels are generating the most activity and identify what is contributing to your growth.

Track your engagement over time and identify unusual increases or decreases. This can help you connect changes in performance to releases, campaigns, content, playlist placements, or other events.

Compare your performance across streaming, social, Shazam, SoundCloud, and radio to understand where your audience is most actively engaging with your music.

The Engagement Heatmap helps you identify the countries and markets where your music and content are generating the most engagement.

Your performance is bigger than your streams.

Engagement Analytics brings your streaming, social, discovery, and radio data together so you can understand how your audience is engaging, where it's happening, what's driving growth, and which markets are connecting with your music.